01Overview
Product promo for El Jabalito, a SKU in the 1971 Hook hot sauce line.
02About the Client
Premium artisan hot pepper sauce.
03Production Breakdown
Product promo for El Jabalito, a SKU in the 1971 Hook hot sauce line. The creative is focused on a specific SKU or product moment built for short-form distribution. 1971 Hook is a Hudson Valley, New York hot sauce brand focused on handcrafted small-batch sauces made with fresh peppers, white vinegar, and salt.
The visual language likely centers on product closeups, packaging detail, quick serving moments, social typography, consumer-focused framing, shaped into a cpg product execution for 1971 Hook.
Deliverables
- product promo
- social campaign creative
Production
- product videography
- social editorial
- pack-shot styling
- short-form creative direction
