01Overview
Compose AI — a Y Combinator-backed AI writing assistant that cuts writing time by 40% — commissioned WERZ to produce a series of 15-second and 30-second spots for social media. The campaign targeted tech-forward professionals and was distributed across Instagram, YouTube, and LinkedIn.
02About the Client
YC W21-backed AI writing assistant (Chrome extension). Cuts writing time by 40%. 1M+ users acquired organically with no paid marketing. $2.1M seed from Craft Ventures. Works across Gmail, Notion, Superhuman, Intercom, and all web apps.
03Production Breakdown
Humorous SaaS social ad using an absurd dinner-table scenario to dramatize writing pain and position Compose AI as the shortcut to faster, easier communication.
Warm dinner lighting, a frustrated professional, a surreal green-suit embodiment of writing burden, simple subtitles, and a clean white brand end-card make the concept instantly legible.
Deliverables
- 15-second social spot
- 30-second social spot
- paid LinkedIn and YouTube ad
- SaaS campaign creative
Production
- conceptual scenario design
