01Overview
Eightfold AI — a SoftBank-backed talent intelligence platform valued at $2.1B — commissioned WERZ to produce 15-second and 30-second spots for Connected TV (CTV) advertising. The campaign ran across premium streaming inventory, positioning Eightfold's AI-first approach to enterprise talent management.
02About the Client
$2.1B unicorn AI talent intelligence platform (SoftBank Vision Fund 2). $410M total raised. 1.6 billion career profiles in dataset. 1/3 of customers are Fortune 500 companies. $96.6M revenue in 2024. Founded by two ex-Google engineers (Ashutosh Garg & Varun Kacholia).
03Production Breakdown
30-second enterprise brand spot featuring a spokesperson-led CHRO persona in a modern office, using floating task cards and a late "Agentic AI" message to position Eightfold as a practical AI talent platform for recruiting and workforce productivity.
Direct-to-camera live-action performance in a polished office environment, with lower-thirds, floating UI/task callouts, clean brand bug placement, and a gradient logo end card. The visual language is executive-friendly, polished, and product-adjacent without relying on full-screen software demos.
Deliverables
- 30-second brand spot
- enterprise paid media ad
- website hero / campaign video
- event or sales enablement video
